The Beard Club is an excellent place to start. ... Compile real-life examples with actionable takeaways. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action… According to Arri Bagah, Founder of Conversmart: “The campaign blew up because it’s much easier for someone to share in Messenger. So, like the good marketers they are, Shopify created the first Free Privacy Policy Generator. This straightforward multiple step lead form has a contemporary, sleek design to match the brand and help boost conversions, on top of other tactics. The most common types of lead generation forms include contact forms, registration forms, and simple newsletter signup forms. So if you want to connect with your audience on a personal level, share relatable success stories where they want to see it — on video. For example, if you are running a lead generation campaign where people can request a quote, you should mention how long it will take before they receive this quote in their inbox. The examples we’ve gathered are from companies operating in online retail, real estate, banking, automotive and software using chatbots for different marketing purposes. Stay up to date with the latest marketing, sales, and service tips and news. While it may appear particularly lean at first glance, therein lies its effectiveness—combined with thoughtful placement and strategic targeting. And everyone who completed the quiz and opted-in received: Overall, the campaign generated $200,000 of new sales and increased leads by 20,258 people in 2 months. We searched the web for some examples of great lead gen landing pages that each stand out for different reasons. Their audience is made up of marketers, small business owners, and organizations who want to plan and publish all their social content in one place. Be easy to set up — simply give users access. One of the lead generation examples that use a live challenge is Groove HQ, a helpdesk startup that used their blog to show the journey to $100,000 in monthly revenue. Author and entrepreneur Neil Strauss’ website uses a few tried-and-true lead conversion tactics to promote his email list. Most Shared, Trending, and Influencer search tools are limited. Create and Publish Forms Minutes... What are you waiting for? OkCupid continues the use of the very popular tactic of distraction-free form pages, on top of some other tricks. The list of bulleted benefits on this split style form helps give visitors the best reasons to convert without taking up too much space. WordPress Tutorials, Tips, and Resources to Help Grow Your Business, Last updated on Nov 30, 2020 by Lisa Gennaro. What makes Expat.com’s lead generation form so impressive? Offer a free trial or a freemium product. Based on ease-of-use and flexibility, WPForms and OptinMonster are our 2 picks. The Highlights: Brand colors; The best part of this landing page is the dark background. The Back to the Roots website has some great lead generation form examples, including this very wise use of a chatbot. It’s not always easy to spread the word about a new product. And the process is straightforward: Fill out the form, and Shopify will email you a privacy policy for your business with suggestions for you to customize depending on your store. This form from Chamaileon is straight to the point with no distractions and a simple, effective design. Lead generation is the process of converting “strangers” like website visitors into leads. Asking yourself what is a lead form? The key to its success was keeping people entertained and motivated to share so they could improve their chances of winning. Next Article Justine Timoteo Thomas. Lead Generator Resume Examples. But to promote their new beard oil, they wanted a faster way to get the word out. But you already knew that. They offer easy ways to set up most of the lead generation form tactics in the examples above. Video marketing has become common practice among marketers. 17 Lead Generation Strategies and Examples That’ll Work in 2021 and Beyond. True, you can post on social and send email blasts to try; however, when it comes to generating quick and active interest, you’ll find yourself looking for something more creative. The Annmarie Gianni skincare company created a quiz called “What’s Your Skin Score?” to capture their target audience’s information. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Expert interviews are successful in lead gen because they help add expertise outside your knowledge base to your site, reach a larger and more diverse audiences, and build new relationships. That’s where Buffer’s free email course comes in. Revenue also skyrocketed alongside that, bringing in over $500,000 per month using only content marketing as their primary investment. And we did just that. People have become more protective of their personal information. When it comes to lead generation forms, there are a lot of variables. Online lead generation refers to the process of attracting leads and prospects by marketing content and products and services samples and examples in the market. As an added bonus, th Offer a handy checklist. To get her visitor’s email address, this popup lead generation form uses a minimalist design, which matches the overall theme of the entire site. For your live challenge, choose a topic that hits home with your target audience. To help you navigate the different niches of businesses online, here’s a list of the brands on our list of lead generation examples on forms. So what are you waiting for? Peloton uses a very popular marketing strategy in this lead generation form — the free trial. 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One key thing BuzzSumo does, which other SaaS companies don’t, is ask for zero credit card information. After about two months, program sales doubled, and high-end services increased by 74%. Believe it or not, the lead gen form isn't the only thing that matters! Copyright © 2016-2021 WPForms, LLC. Lead generation is an ever-growing industry here in the U.S. Companies are springing up all over and the ways of… Tim Brown This entry was posted … If you’re really focused on getting your forms to convert better, you may also want to read our post on form conversion best practices. Plus, both products offer a 100% money back guarantee. Many of these examples use a combination of some of these simple form optimization tricks: Let’s take a look at some examples of how brands are using these and other lead generation forms tricks next. Want some design inspiration to get more conversions on your site? Are you stuck on ideas to improve your lead generation strategy? 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